Landing page
A web page designed with a single conversion goal, such as leads or sales. A user reaches it after clicking a campaign or ad.
A landing page removes distractions and focuses the message on a single action: filling out a form, buying or subscribing, to maximise conversion.
It is usually measured with A/B tests and continuously optimised based on visitor behaviour data.
Sinónimos: página de aterrizaje, página de destino