Glossary
Backlink
A link from another site to yours that influences search rankings.
Landing page
A page built around a single conversion goal reached from a campaign.
Core Web Vitals
Google metrics measuring real loading, interactivity and stability of a page.
Web accessibility
The practice of making websites usable by everyone, including people with disabilities.
Server-Side Rendering (SSR)
Server-Side Rendering: the server builds the page HTML before sending it.
UX
User Experience: a person's overall perception when using a digital product.
API
Application Programming Interface: lets two apps communicate and share data.
CMS
Content Management System: manage and publish web content without code.
SEO
Search Engine Optimization: techniques to rank a site in organic results.